Apple Wins Technical Grammy

by , 7:00 AM EST, February 27th, 2002

Apple wins the 2002 Technical Grammy Award for technical excellence. In a press release that spilled the beans before the award was actually given, Apple announced that it won the 2002 Technical Grammy, which was awarded in a ceremony given by the National Academy of Recording Arts and Sciences. This from the press release:

Apple® will be honored this evening by the National Academy of Recording Arts and Sciences with a Technical GRAMMY Award for its outstanding technical contributions to the music industry and recording field. This is the first Technical GRAMMY ever awarded to a PC company.

From the original Macintosh®, the first personal computer to include built-in audio capabilities, Apple has helped change the way music is written, recorded, mixed and enjoyed. Today's powerful Mac® and PowerBook® computers are the choice of recording professionals worldwide and Apple’s innovative iTunes™ software and iPod™ portable digital music player are responsibly leading the digital music revolution.

"We love music and are thrilled to play a part in how music is created and enjoyed,” said Steve Jobs, Apple’s CEO. “We are honored to be receiving our industry’s first Technical GRAMMY and we look forward to making many more contributions in the years ahead."

Apple strives to protect the rights of both intellectual property owners and consumers alike and believes there is a “middle path” in digital music distribution which actively discourages the theft of music, while at the same time preserving consumers’ rights to manage and listen to their legally-acquired music on whatever devices they own. Apple’s iTunes and iPod are leading examples of responsible, successful digital music solutions that are embraced by both consumers and the music industry.

Stop by Apple's Hot News site for more details.

The Mac Observer Spin:

We may be just a bit biased, but we can't think of a more deserving company than Apple. Making an environment that fosters creativity has always been Apple's forte. Maybe it's because Apple develops the whole ball of wax; from keyboard to monitor, from OS to apps. Maybe it's because Apple products look and act so well. It could be that Apple is no more that a player who has found its niche. Whatever the reason, Apple has done a great job in giving those who create a platform on which they can practice their art.

Bravo Apple.

Apple Computer