The Motley Fool Reports Brisk Sales Of iPod Mini

by , 10:00 AM EST, February 24th, 2004

The Motley Fool's Tim Beyers offers a report on Apple's weekend iPod mini sales that echoes our own report on the subject. According to his observations at his local Apple Store, the iPod mini is selling well. Just how well, we don't know, but just as in our report, the company had run low of all models save the silver and pink models. From The Motley Fool:

This was supposed to be a big weekend for Apple's iPod Mini, its newest multicolored digital music player, which premiered in retail stores Friday night. With 100,000 Minis on back order, Apple's $249 player was set to bring in some $25 million between Friday and Sunday.

Did the Mini deliver? Apple hasn't published official sales totals for the weekend and, considering its tight-lipped history, probably won't. So, I decided to poke around at my local Apple store and even commissioned a few polls here at Fool.com to find out how big the Mini was. You may be surprised.

As of this morning, my local Apple store had sold out of all except silver Minis over the weekend. Store staff indicated roughly half of buyers were users of PCs powered by Microsoft's Windows operating system (official records aren't kept) and that a plurality bought more than one Mini.

There's more in the full article at The Motley Fool.

The Mac Observer Spin:

By all accounts, the iPod mini is doing well. There are the 100,000 units that were pre-ordered, as well as the fact that the Apple Store saw brisk sales this weekend. Being among those pundits that criticized the mini for being too expensive for what you got, it is obvious that lots and lots of folks disagree with us. That's good news for Apple, as the company works to maintain the remarkable success it has enjoyed with both the iPod and the iTunes Music Store.

The Motley Fool Article