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Microsoft Windows-Linux Comparison Found to be Unfair

by , 5:00 PM EDT, August 25th, 2004

A Microsoft ad saying that Linux was 10 times more expensive than Windows has been found to be an unfair advert in the UK. The UK's Advertising Standards Authority (ASA) -- the same agency that ruled that Apple's claim that the Power Mac G5 was the fastest PC on the planet was not always true -- found that Microsoft's Windows vs. Linux claim was an unfair comparison based on different hardware setups.

Just as with the ruling on Apple's advertising, the ASA investigated the advert after receiving complaints from British citizens.

In the advert, Microsoft said that Linux was more expensive than Windows, basing the claim on an independently audited study. The problem, according to the Advertising Standards Authority, is that the costs that were compared in the study included the cost of the hardware used in the testing, hardware with substantially different prices. From the ruling:

The Authority noted the advertisers [Microsoft] intended the advertisement to compare competing file serving set-ups that met the same needs and had the same function. It noted the study was audited and was a fair comparison of the operating systems on different hardware. The Authority considered, however, that because the advertisement stated "WEIGHING THE COST OF LINUX VS. WINDOWS -- Linux was found to be over 10 times more expensive than Windows " it implied the comparison was between Linux and Windows operating systems only, and not about the performance of operating systems on different hardware. It took expert advice. It understood that the study measured the cost of Linux, running on IBM's z900 mainframe, to a Windows Server 2003 image, running on 900 MHz Intel Xeon CPUs, and was therefore a comparison that demonstrated the price and performance between IBM zSeries hardware and Intel Xeon CPUs.

Thanks to the anonymous Observer for the heads up on this study, which was first reported by ArsTechnica. You can read the ruling in its entirety at the ASA's Web site.

The Mac Observer Spin:

One could hope that the CIOs at whom this advertising was aimed would be smart enough to note the different hardware being compared. We are talking about folks who regularly buy Windows for their companies in the first place, however, so perhaps we're being too optomistic.

As with the ruling against Apple last year, the reality is that this ruling isn't likely to matter much at all. The adverts are long gone, and their success or failure has already been felt in the market place.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:tuscmat Posts: 35 Joined: 06 May 2004
Subject: Hey RC, where are you man?

Oh yeah, I forgot. He's off drinking from the same Kool-Aid pitcher these CIO's drink from. We'll have to forgive him if he delays in spinning this in Microsoft's favor.

Close Name:kenaustus Posts: 602 Joined: 27 Jun 2003
Subject: Poor RC

He probably was involved in the study - set up the Linux box and generated 75% of the costs - tech to repair his mess.

Close Name:Guest
Subject: CIO bashing

Hey I am a CIO for a mid size organisation of 1000 employees with about 80 LANs and remote sites and I would not believe the advertising for a second. I am a Mac devotee (up to my 7th Mac, currently Dual 2GHz G5 and 1.5GHz PowerBook) in a predominantly Wintel world but Linux is coming. I even have users and my CEO wanting Macs for their desktop/notebook PCs - unfortunately many of our corporate apps will not run on a Mac or Linux and VMware or Virtual PC won't cut it. Another way around is using our Citrix infrastructure but this adds about $400 per client. So for now our Macs are graphic/video machines and our Linux boxes are application servers. I wholeheartedly believe that the Windows stranglehold is being eroded on a daily basis - and you should hear it from the mouths of IBM and HP executives that are devoted to a Linux platform. I wouldn't expect Microsoft's share price to be going up any time soon. I long for the day when I can put a Mac on everyone's desktop.

View Name:RealityCheck -   Troll Posts: 392 Joined: 06 May 2004
Subject: Wake Up Mac Fanboys -You'll Soon Be Using Linux PCs
Close Name:jadams Posts: 33 Joined: 03 Nov 2003
Subject: Re: Wake Up Mac Fanboys -You'll Soon Be Using Linux PCs

OK - let's poke the troll...

Been there, done that, the linux box was hacked within 24 because the standard install had so many security holes... You need to keep a pet linux tech to set up/maintain the damn things. What's more the KDE gui sucks both functionally and aesthetically, even compared to Windows let alone OS-X...

Close Name:steviant Posts: 9 Joined: 24 May 2004
Subject: Linux and Macs

I've been a Linux user for over 8 years now, and a Unix user for longer and you know what?

I recently became a Mac user. Why?

Because I lusted after NeXT's machines and operating system long ago. It was a better desktop Unix back then than Linux is now, even 10 years ago.

Since Linux couldn't catch up to NeXTstep even when it was basically abandoned for years, I fail to see how it's going to catch up while Apple are improving and modernising every part of it in the form of OS X.

Close Name:Guest
Subject: fool

You've got yourself to blame for not configuring it. linux is about freedom and power, if you want to point and click and stay inside the lines, stick to windows, if you ever want to grow out of that, you know what to do.

Close Name:bweels -   TMO Forum Mod Posts: 4865 Joined: 24 Jan 2002
Subject: Re: fool

Quote
Anonymous wrote:
You've got yourself to blame for not configuring it. linux is about freedom and power, if you want to point and click and stay inside the lines, stick to windows, if you ever want to grow out of that, you know what to do.


And what percentage of the population do you think really wants the "freedom and power" to configure a linux system themselves? I think somebody needs to get out into the real world....

Close Name:Guest
Subject: Right on fellow mac user!

I would have to agree. I've been a Unix/QNX user/developer for a number of years. My first Mac was a B&W G3/450, which I still have and now runs OS X Server in my own company. OS X is so simple to administer that I'm my own tech support for a small company of 10 developers. Never again will I move back to Windows unless something srastic happens to Apple.

Close Name:Guest
Subject: Wasn't intended to convince

The Microsoft ad was probably not really intended to convince anyone. It was for the CIO who wants to use Windows. It gives him justification and ammunition if someone in the upper hierarchy suggests he do otherwise.

Now he can say that Linux won't save the company money, that a genuine audited study showed that Linux is 10 times more expensive than Windows in reality.

Close Name:Guest
Subject: Not forgetting spreading Uncertainty and Doubt..

Forget the "Fear" part, Windows buyers 'know' they are always right, and have nothing to fear.

Close Name:John F. Braun -   TMO Staff Posts: 233 Joined: 11 Jun 2001
Subject: Linux versus Microsoft versus Mac

My Linux experience mirrors that of other posters; Linux is NOT something that you just toss on the network and let run. It really needs someone with a high geek factor to configure and maintain. I'd even suggest a <gasp> Microsoft solution if you need a general purpose server. Of course, I have a shiny new XServe G5, which looks very promising in terms of ease of setup and use.

Close Name:dr_turgeon Posts: 26 Joined: 24 May 2002
Subject: Not bad!

Finally something believable. I actually agree with the RC--kind of. Linux *servers* may outnumber Mac servers. And yes, proprietary systems will be relics of the *21st* century. (But I'm pretty sure that a top-flight, easy to use system like OS X will be wanted for a few more decades at least.)
I'm not sure about how TMO is hosted tho'.

Quote
RealityCheck wrote:
Expensive proprietary systems from MS and Apple are relics from the 20th century. Reliable open Linux systems are the future. Linux desktops already outnumber Macs, MS is next. You don't have to be gouged by the MS and Apple monopolies, each pushing their own proprietary system. TMO already runs on Linux PCs, this will be your fate as well.

Close Name:Guest
Subject: RealityCheck needs a reality check

Fact 1: Linux desktops does not outnumber Mac desktops

Fact 2: Just because the fate of companies and industries may be to switch to Linux in the future, it does not mean that the normal average computer user's fate is the same. Business and home use are two different issues, in case you have become such a social loser that your work has become your life and you no longer have the ability to differentiate between the two.

Fact 3: Linux will not outnumber MS desptop (even though I don't like that statement either) because MS Windows is still easier to use and more intuitive than Linux. Depending on which Linux Distro you use, there could be countless different ways to install applications. With Windows, there is only ONE. Maybe when the Linux world decides to band together and work on one Daddy Linuc that the average home user can use with ease without turning him/herself into a geek, your dream of Linux killing Windows will be just that. A dream.

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