The Mac Observer

Skip navigational links

Choose text size: Select small text. Select medium text. Select large text.

DealsOnTheWeb Daily Deal: Free Shipping at Omaha Steaks on orders of $75 or More - Two Days Only!!!

The Star Looks At Apple's Pursuit of Low-Cost Market

by , 3:45 PM EST, January 26th, 2005

Malaysian newspaper the StarOnline has published an article looking at Apple's new low-cost approach to gaining market share in both the computer and digital media player market. The article approaches the subject from the standpoint of Apple having refused to compete in the low-cost in the past, and why it is doing so today.

The StarOnline spoke to Apple vice President Phil Schiller, who told the newspaper, "It's the timing that's important. What's changed recently, is the increased consideration that PC users are giving to the Mac. Frustration is growing in the Windows world."

Much of that attention, according to Mr. Schiller, has stemmed from the security problems, spyware, adware, and other issues afflicting Windows users the world over.

"Last year was a pretty bad year for Windows users -- especially when you talk about the viruses, worms and other security issues. With the Mac mini, they have a reliable and affordable alternative,” Mr. Schiller said. 

The full article offers a much deeper look at the topic, and we recommend it as a very interesting read.

The StarOnline Article

Observer Comments

Show: Subjects Only | Full Comments
Comment on this Article


Guest Posts Visible. Hide Them.
Back to top  Page 1 of 1    
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.

Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.

Recent Headlines - Updated Saturday, November 29th, 2008

Sat., 9:00 PM
Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
Fri., 12:45 PM
Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
Thu., 1:30 PM
iPO Review - Scosche kickBACK iPhone case
7:00 AM
Happy Thanksgiving from TMO!
Wed., 6:00 PM
TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
5:15 PM
TMO Visits The Bay, a Premium Apple Reseller in New Zealand
3:25 PM
iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
2:15 PM
Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
1:10 PM
Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
12:05 PM
iPodObserver - UK Shuts Down iPhone 3G Ad
11:15 AM
TMO Appearances - Jeff Gamet on MacJury Gift Guide
10:30 AM
TMO Contest - TMO Announces Macworld Expo Pass Winners
9:50 AM
PhotoCopy 1.1 Adds iPhoto Event Support
9:15 AM
Acclivity Buys MYOB US
8:30 AM
Review - Bento 2 Holiday Pack
7:50 AM
Microsoft Offers Black Friday Office Discount
7:30 AM
iPO Quick Tip - iPhone: Google Street View
 

The Mac Observer Reader Specials

Apple Stock Quote

  • AAPL: $91.41. Change Today: -4.49.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

What's the buzz? These articles have TMO readers talking.

Top Deals From DealsOnTheWeb