Featured Article: Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
AnandTech: Mac mini Removes Biggest Barrier To Switching
by , 2:00 AM EST, January 27th, 2005
The folks at AnandTech have put together an 18-page review of the Mac mini that includes comparison of the US$499 Mac mini to a similarly priced Dell. Their finding was that the Dell unit is a better hardware value, but their conclusion is that this doesn't matter, because "the Mac mini removes the biggest barrier to Mac OS X adoption - price."
The IT-oriented publication compared the Mac mini's feature to a Dell with a Pentium 4 2.8GHz processor, more RAM, and an included 15" LCD display. While some of the features were inferior compared to the Mac mini's (CD-ROM, integrated graphics memory), the larger amount of RAM and the LCD display were found to make the Dell the better hardware offering. However, AnandTech said that none of this matters to the kind of consumer at whom Apple is targeting the Mac mini.
"All that matters is price and whether or not the thing works," the unnamed author wrote. "If that statement weren't true, then you would never hear the phrase, 'I've had my computer for 5 years, I need a new one.' Instead, everyone would be a performance fanatic like the rest of us and upgrade every year at worst."
In addition, the site praised what the author called the Mac mini's style, and noted that cheap PCs in the Wintel world never have such a feature.
All this is covered in only the first page. The full article is 18 pages long, and includes a painstakingly detailed pictorial of taking the Mac mini apart, a look at iLife, a look at performance (AnandTech strongly recommends buying a minimum of 512 megabytes of RAM), and many, many other features.
We recommend it for anyone interested in tech aspects of the Mac mini, and potential Switchers, and any Mac user that simply wants to know more about Apple's newest Mac. It is certainly the most in-depth review of the Mac mini in the dozens that have been printed since the Mac mini was released in early January.
Observer Comments
Yes, I know a great deal of Mac users are grandmoms and newly converted Amish people who've never seen a computer before. BUT GET OVER IT! Believe it or not, some of us Mac users are pretty sophisticated, young, and knowledgable. For example, I am a 28 year old college student. I regularly write my own software in RealBasic. I am taking computer science courses in school. I'm the guy who always set up the rest of my family with their computers. I know how to set up a local area network on Windows NT, and I regularly use Windows computers.
OK? get it? I'm not a techno-bumpkin. AND I *STILL* WANT A MAC MINI. There, so now it has been said. I want the Mac Mini because a.) I'm a POOR college student and I can actually afford it. b.) it's a heck of a big step up from the 500 MHz G3 iMac I am currently using. c.) as a college student, i move around, travel home, etc... and the Mac mini can easily come with me. I can even take it over a friend's house so we can record music. They have windows computers, but I have Mac mini with GarageBand so I can simply plug their monitors into Mac mini and we are in business. So all these reviewers, I know they are well intentioned, but they really need to stop positioning the Mac in general, and especially the Mac mini, as a product for drooling, stupid, neanderthals who have never used a computer before. It's a COOL product for real people, especially people like college students and, I imagine, a great deal many people who use the iPod.
...that Anandtech devoted 18 pages to this write up... its frank discussion of the pro's and con's would certainly make some PC users listen, those that usually turn a deaf ear to articles that 'gush' with our 'zealotry'. For once, an article hints at comparing the loss of a 'free' monitor against the cost of setup headaches and malware.
I was also impressed by the discussion of the packaging and the 'computer as appliance' aura the Mini apparently exudes. I have yet to hold a Mini box, much less the contents, but would perhaps have overlooked the 'new consumer' perspective, tearing through the uncrating process, 'zealot' that I am.
Vaughn ('cant ever remember his login') Cordero ![]()
Thu Jan 27, 2005 1:11 pm Subject: Re: but does it do windows?
QuoteAnonymous wrote:
That is the biggest concern I hear when I talk about a mac. And they are not talking about Office.
Some people actually think that M$ created the GUI and the mac uses the command prompt.
Nah, the biggest complaint I hear is that they'd have to re-buy software.
And that's a valid reason to not want to switch. If you're already bought MS Office, why would you want to buy it AGAIN? And let's say the Sims is your favorite game...sure, you CAN get it for the Mac, but you're paying for it AGAIN.
THAT's the biggest problem for switchers, and there's really nothing Apple can do about it. Sure, they could run a promotion where you trade in a Windows Office CD for a Mac Office CD or something...that could help, but it wouldn't really solve the problem.
That's why I think children will be the Mac's biggest market soon. If you're buying a computer for your 10 year old, they probably don't have a huge software library built up that costs a lot of money. Dad's still keeping his Dell so why does he care what computer the kids get? I see a "Mac for the kids" trend becoming a big part of Apple's business in the future.
If you are buying for someone who doesn't OWN software already THEN you've removed the biggest barrier to buying a Mac. Buying a Mac's not expensive...it's SWITCHING that's a pain. Get the kids now and they'll grow up with Macs and hold onto them. That's never worked so well in the past. Lots of kids grew up with Macs in school but then they got out of school and found that everyone uses PCs and Macs weren't so compatible. Oh well, sorry Mac! Now that OS X really DOES work well with Windows I think you'll see a lot more kids grow up with Macs but NOW they won't have to give them up when they grow up.
The fact that even a die-hard PC hardware and news website now have a section on Macintosh is very telling. Mac is back. Such websites ease the migration to Mac.
Currently, Mac mini is positioned as a second computer i.e. in addition to your PC. This position is very apt. It allows the Windows user to continue to do what he is doing now with the PC and tries out the iLife and the Mac experience. It solves the twin issues of "don't know what is a Mac" and "don't want to buy software again". $499 is a go figure.
QuoteGuest wrote:
That is the biggest concern I hear when I talk about a mac. And they are not talking about Office.
Some people actually think that M$ created the GUI and the mac uses the command prompt.
When Windows 95 came out--remember, this was a huge step up from Windows 3.1 and was accompanied by a multimillion dollar advertising campaign--I was working at a software store in the mall. I was the resident Mac Boy, for which I got no end of grief. We had a tiny Mac section, and very few Mac customers. But if one did come in, they were also always referred to me.
In any case, my heart nearly broke when an elderly man, exposed as we all were to this Microsoft hype, asked me if they had Windows 95 for Macintosh.
I told him, yeah. I came out in 1987.
I have just read two articles, http://www.anandtech.com/mac/showdoc.aspx?i=2232 and http://www.extremetech.com/article2/0,1558,1755304,00.asp, by Windows/Linux users experiences trying out the mac and osx. While i chuckle at their feelings of being lost in a foriegn land without being able to speak the language or having a local map to guide them i have discovered many ways osx can be used and customized which i didn't know or had forgotten in my 10+ years of mac use. If a Windows/Linux user asked for help navigating and using osx i would point him to these articles to get an insider's perspective of the joys and ease-of-use they will experience by finally coming over to the other side.
Fri Jan 28, 2005 5:47 am Subject: an excellent series of articles
It's really good that these articles look critically at the whole mac experience: for example the strong messages that more RAM makes a huge difference and that Safari is sluggish compared to IE on Windows - these points are going to be important for the first impressions given to potential switchers. This is a wake up call for Apple to sort these points, and useful insight for mac-only users as to why many may prefer Windows, put in the context that OS X has a lot going for it and is worth a try as a second system even for die-hard Windows users. Altogether excellent.
Fri Jan 28, 2005 12:41 pm Subject: Re: an excellent series of articles
QuoteAgree. I hope Apple would lift ideas from these articles and provide a better Mac experience for switchers.macjim wrote:
It's really good that these articles look critically at the whole mac experience: for example the strong messages that more RAM makes a huge difference and that Safari is sluggish compared to IE on Windows - these points are going to be important for the first impressions given to potential switchers. This is a wake up call for Apple to sort these points, and useful insight for mac-only users as to why many may prefer Windows, put in the context that OS X has a lot going for it and is worth a try as a second system even for die-hard Windows users. Altogether excellent.
Recent Headlines - Updated Saturday, November 29th, 2008
- Sat., 9:00 PM
- Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
- Fri., 12:45 PM
- Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
- Thu., 1:30 PM
- iPO Review - Scosche kickBACK iPhone case
- 7:00 AM
- Happy Thanksgiving from TMO!
- Wed., 6:00 PM
- TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
- 5:15 PM
- TMO Visits The Bay, a Premium Apple Reseller in New Zealand
- 3:25 PM
- iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
- 2:15 PM
- Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
- 1:10 PM
- Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
- 12:05 PM
- iPodObserver - UK Shuts Down iPhone 3G Ad
- 11:15 AM
- TMO Appearances - Jeff Gamet on MacJury Gift Guide
- 10:30 AM
- TMO Contest - TMO Announces Macworld Expo Pass Winners
- 9:50 AM
- PhotoCopy 1.1 Adds iPhoto Event Support
- 9:15 AM
- Acclivity Buys MYOB US
- 8:30 AM
- Review - Bento 2 Holiday Pack
- 7:50 AM
- Microsoft Offers Black Friday Office Discount
- 7:30 AM
- iPO Quick Tip - iPhone: Google Street View
The Mac Observer Reader Specials
- Download Typestyler, still the Ultimate Styling Tool for Internet, Print and Video Graphics. Works great in Classic with a Native OS X Version on the way. Free Tryout: www.typestyler.com
New MacPro Memory 800Mhz With Apple Spec Heat Sink - 2GB $72 / 4GB $104 / 8GB $204. Click to Maximize your Macs...
Mac observers can now play Party Poker for Mac as well as Mac casino games by going to MacPokerOnline.com.
RamJet Memory: Mac Pro FB-DIMMs: 2Gig kit $95, 4Gig Kit $179, 8Gig Kit $355! MacBook 2Gig Kit $78, 4Gig Kit $149! Click hereFor the latest Apple products use Ciao a comparison website to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate cell phones.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

