Sony, in an attempt to confuse everyone else in addition to their employees, has decided to create yet another division and hmmm....lose market share.

Pretty soon, their stock will be down with Gateway's...

What's Sony thinking? Spin-off that newly created Division later? My suggestion for Sony is to team up with Apple in their digital music effort. Be the first one to produce an alternative player that can play AAC/FairPlay music.

They want to own the whole pie, rather than share the pie. You're right - they should team up with Apple. Steve has made no secret of his admiration and affection for Sony products. I thought the inclusion of a Sony VP (President? Whatever bigwig it was) at MacWorld's Keynote was a hint or testing fo the waters, but it looks like Sony's just not interested.

Perhaps they see it as their right to dominate personal audio - especially personal players - but they're losing, and in danger of permanently losing this market. After years of crap products, lowered quality and just plain bone-headed moves, they are in danger of losing their "major player" status.

Just be play nice with Steve, guys!

How the mighty have fallen.

A once great maker of consumer eletronics is now constantly reshuffling their divisions while competitors' products have caught and surpassed them for quality and innovation.

They must believe their own PR, written for a world where Sony is still King.

Especially annoying is the coy attitude of the folks in the Playstation division -- oh, you MIGHT get the PSP -- maybe in March, maybe not. Just don't expect any real information from us, keep guessing. We'll let you know one way or the other eventually.