The Mac Observer

Skip navigational links

Choose text size: Select small text. Select medium text. Select large text.

Featured Article: Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad

TMO Reports - IDC Analyst Says Halo Effect Exists in Australia

by , 8:00 AM EST, February 23rd, 2005

According to market research firm IDC, wide adoption of the iPod is attracting Windows users to switch to the Mac platform, at least in Australia.

This halo effect, Mr. Sager explains, is partly responsible for a more than 49% jump in Australian Mac sales, according to IDC analyst Michael Sager. However, there are other factors at work in this jump, including Apple's increased retail exposure. The Mac is now found in many more retail stores, including the David Jones and Domayne chains. Also, Apple improved supply to satisfy pent-up demand for the iMac G5, which had been in short supply.

The so called iPod "halo effect" is a theory advanced by Apple and assorted Apple observers. People who have never used a Mac, but are dissatisfied with Windows, have become aware that an alternative platform exists through their experience with the iPods. Pleased with the iPod, the theory says, some fraction of these users will decide to purchase a Macintosh computer.

Such issues, however, were responsible for only a small amount of the increase in Mac sales, Mr. Sager said.

Observer Comments

Show: Subjects Only | Full Comments
Close Name:Guest
Wed Feb 23, 2005 11:07 am Subject: in sydney...

sadly some small-time apple dealers in sydney, for example, are not equipped to handle such growth so technically potential in australia could be really huge.

in sydney anyway, TaylorSquare, City, Broadway and hopefully full-fledged Apple Store would be best positioned to handle continued Halo effect and Switchers... Domayne, David Jones, etc... they can handle newcomers, but mostly for iPod-related stuff, not systems...


 Reply | Quote
Close Name:Biff Posts: 1479 Joined: 08 Apr 2004
Wed Feb 23, 2005 11:22 am Subject:

I heard a rumor that the halo effect was also discovered growing near a small lake in a Chicago suburb.


 Reply | Quote
Close Name:Guest
Wed Feb 23, 2005 12:42 pm Subject: It's all about the exposure

Having the Mac sold where people can see them in person and try them out is what is selling the Macs and all of Apple's products. Before you were so limited to where you could see a Mac or any Apple product in person. Now that Apple has it's own retail stores and others are also carrying the product the exposure is really helping sales. People can see the Mac and relize that it is nothing like it was 10 years ago. Most people think of Apple products and all they can remember is the Apple LC or Quadra.
Talking about really old and out dated.


 Reply | Quote
Close Name:algr Posts: 296 Joined: 07 Aug 2003
Wed Feb 23, 2005 2:41 pm Subject:

all they can remember is the Apple LC or Quadra

Those computers were awesome compared to what windows was offering at the time. You could edit video on a Quadra - try that on a '486.


 Reply | Quote
Close Name:Guest
Wed Feb 23, 2005 3:12 pm Subject:

Quote
algr wrote:
all they can remember is the Apple LC or Quadra

Those computers were awesome compared to what windows was offering at the time. You could edit video on a Quadra - try that on a '486.


Not only that, but ironically, the 630 I started out on was $200 *cheaper* than the x86 box I was considering at the time.

The capper:
It is still being used as a MIDI sequencer to this day.


 Reply | Quote
Close Name:Mace Posts: 9604 Joined: 07 Aug 2003
Wed Feb 23, 2005 3:33 pm Subject:

Many guys still don't know what is a current Mac is like. I was talking to the boss of a Sushi shop. He just bought a Compaq notebook for his business. I asked him why he didn't buy a Mac. He said Mac is a great machine but expensive and don't have any business software that he needed.

I found out that all he needed are Quicken and Microsoft Excel.


 Reply | Quote
Close Name:Guest
Thu Feb 24, 2005 11:54 pm Subject:

Quote
Mace wrote:
Many guys still don't know what is a current Mac is like. I was talking to the boss of a Sushi shop. He just bought a Compaq notebook for his business. I asked him why he didn't buy a Mac. He said Mac is a great machine but expensive and don't have any business software that he needed.

I found out that all he needed are Quicken and Microsoft Excel.


yeah that sucks dude... btw how is Quicken on the Mac i'm sure it's not as good as Quicken on PC right??


Reply | Quote
Close Name:Guest
Thu Feb 24, 2005 11:59 pm Subject:

Quote
Guest wrote:
sadly some small-time apple dealers in sydney, for example, are not equipped to handle such growth so technically potential in australia could be really huge.

in sydney anyway, TaylorSquare, City, Broadway and hopefully full-fledged Apple Store would be best positioned to handle continued Halo effect and Switchers... Domayne, David Jones, etc... they can handle newcomers, but mostly for iPod-related stuff, not systems...


i would say following on from this post i made, though, at least it is starting to EXPOSE people to what a mac is... for example the sushi boss that would have seen it at a David Jones (a kind of Sears for you US people) and Domayne (it's like an upmarket version of CircuitCity+Ikea)... but would not have walked into an 'apple centre'


 Reply | Quote
Close Name:Guest
Sat Feb 26, 2005 12:45 pm Subject:

Mac idiots.


 Reply | Quote
Comment on this Article


Guest Posts Visible. Hide Them.
Back to top  Page 1 of 1    

You cannot edit your comments.   You cannot delete your comments.
Log in | Register | Having Problems? Reset TMO Cookies & Try Again
Username:   Password:   Log me on automatically each visit   

You are not logged in, and this post will appear as "Guest." Log in with your username and password from the TMO forums. If you do not have a username, you can register here.
Please note that guests are limited to including a maximum of two URLs per post.

Post A Comment
  Subject


  Your Comments



Please enter the word exactly as you see it in the image above. Registered users aren't prompted for this. Having trouble reading the image get a new one.

Recent Headlines - Updated Saturday, November 29th, 2008

Sat., 9:00 PM
Podcast - Apple Weekly Report #135: Apple Lawsuits, Banned iPhone Ad, Green MacBook Ad
Fri., 12:45 PM
Podcast - Mac Geek Gab #178: Batch Permission Changes, Encrypting Follow-up, Re-Enabling AirPort, and GigE speeds
Thu., 1:30 PM
iPO Review - Scosche kickBACK iPhone case
7:00 AM
Happy Thanksgiving from TMO!
Wed., 6:00 PM
TMO Appearances - Nancy Gravley Joins MacJury Gift Guide
5:15 PM
TMO Visits The Bay, a Premium Apple Reseller in New Zealand
3:25 PM
iPO Oh the Games You'll Play - iPhone: The Wii of Handheld Gaming Devices?
2:15 PM
Sonnet Releases Simply Fast FireWire 800 to 400 Adapter
1:10 PM
Mac Gaming News - Disney Plans 1st Annual PotC Online Thanksgiving Event
12:05 PM
iPodObserver - UK Shuts Down iPhone 3G Ad
11:15 AM
TMO Appearances - Jeff Gamet on MacJury Gift Guide
10:30 AM
TMO Contest - TMO Announces Macworld Expo Pass Winners
9:50 AM
PhotoCopy 1.1 Adds iPhoto Event Support
9:15 AM
Acclivity Buys MYOB US
8:30 AM
Review - Bento 2 Holiday Pack
7:50 AM
Microsoft Offers Black Friday Office Discount
7:30 AM
iPO Quick Tip - iPhone: Google Street View
 

The Mac Observer Reader Specials

Apple Stock Quote

  • AAPL: $91.41. Change Today: -4.49.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

What's the buzz? These articles have TMO readers talking.

Top Deals From DealsOnTheWeb