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Apple Joins Windows Benchmarking Group; Wild Speculation Ensues
by , 2:45 PM EST, March 29th, 2006
Apple has joined the Windows benchmarking organization BAPCo, which produces the SYSmark 2004SE and MobileMark benchmarking software used by PC Magazine and other media outlets, as well as many corporations and government agencies. The Gearlog blog, which is owned by PC Magazine publisher Ziff Davis, reported on the news Wednesday and speculated: "Apple will now developer Windows drivers for Intel Macs with Intel Core Duo processors ... This bodes well for native Windows support on Macs in the future."
While there has been much speculation that Mac OS X v10.5 "Leopard," which is due for release by the end of the year, will include virtualization technology for running Windows within the Mac OS, Gearlog felt that Wednesday's development foretells a different scenario. "Benchmarks like SYSmark and MobileMark don't work well in virtualized environments since they use utilities that call low level processes (like anti-virus)," they wrote.
As the blog noted, other BAPCo members include AMD, Intel, Transmeta, ATI, nVidia, Microsoft, Ziff Davis Media, CNET, Dell, HP, Toshiba, Seagate, VNU, Atheros, and ARCintuition.
Not everyone agreed with Gearlog's assessment, however. For example, Ars Technica's Eric Bangeman wrote: "Concluding that Apple is going to offer some sort of official support for Windows from the announcement that it's joining a Windows-focused benchmarking group requires a big leap of faith, one that isn't supported by the evidence.
"While Apple has said that it doesn't mind if people run Windows on their Intel-based Macs, they've done absolutely nothing to make it possible. The use of EFI (extensible firmware interface) instead of BIOS in the Macintels left Windows completely out in the cold on the platform until someone hacked together a working Windows XP install for the Mac."
While Mr. Bangeman acknowledged that Windows virtualization in Leopard could be a possibility, given Intel's plans to add virtualization technology in processors due for release in 2007, he said that Wednesday's news could simply mean that "Apple appears to be after a way to do apples-to-apples comparisons when it comes to benchmarking, instead of its treasured SpecInt and Photoshop bakeoffs."
He added: "Mac OS X is a major brand for Apple, and running advertisements showing off benchmark scores obtained by running Windows on Macs is inconceivable. The likely end product of Apple's decision to join BAPCo are Mac OS X versions of the consortium benchmarking apps."
Observer Comments
Quote[Mr. Bangeman] said that Wednesday's news could simply mean that "Apple appears to be after a way to do apples-to-apples comparisons when it comes to benchmarking, instead of its treasured SpecInt and Photoshop bakeoffs."
That's it. After years and years of people saying "Macs are slower" simply because of the MgHz difference Apple is drooling at that idea that they may soon be able to say "This Mac is faster than any Windows PC" and have everyone actually AGREE instead of arguing about it.
I'd say that's the goal here.
Wed Mar 29, 2006 4:13 pm Subject: Hope you don't mind if I speculate...
I think the that Apple had a real problem on its hands not being able to boot Windows on its Intel Macs. They probably had a bunch of engineers try, but it just wouldn't work. So they couldn't join BALCO when the x86 Macs were launched. This was probably the biggest reason for the almost 25% skid in share price since just after MWSF. Fortunately, the hackers came along and saved Apple's butts, much like Metrowerks did back in the PPC transition. And now Apple can join.
Well I'll give you props for making sure to label it speculation up front. But yikes man, what you been smokin?
How is the inability to boot Windows on a Mac suddenly a problem. Last I checked that never worked. And who actually cares about BALCO? Wall Street? Who's even heard of BALCO? When was the last time you saw a computer being advertised with BALCO scores and people buying a computer based on BALCO scores? Grandama was gonna get a ThinkPad but she didn't like the MobileMark score so she went with a Compaq. Right.
The current Windows booting on a Mac is only partially functioning and a bunch of work to get running. I doubt this would satisfy whatever "you must run Windows" rule you think it is that Apple has to meet to be given the amazing honor of being considered for BALCO membership. More likely is that Apple wanted to join (for reasons not yet known) and BALCO fell over themselves and said "hells yes!". See it's already working. We're talking about BALCO right now!
So considering how insignificant BALCO really is, I don't see how their acceptance of Apple is going to save Apple's butt. Apple is profitable and their market share growth is outpacing the rest of the industry. But getting on the Apple bandwagon will probably help out BALCO.
Wed Mar 29, 2006 8:41 pm Subject: It's BAPCo, not BALCO
Thu Mar 30, 2006 7:19 am Subject: Crack for everyone! Wheee!
Gearlog's speculation is totally absurd. ArsTechnica came to the natural conclusion: that Apple wants the same system used for benchmarking PCs to work on Macs. This does not in any way point to Apple embracing Windows. These benchmarking tools, after all, are not made to measure the performance of Windows; they're made to measure the performance of hardware.
Intel Macs were designed and engineered to be Macs that run OS X, not Windows. I find it interesting that they run Windows XP faster than WinTel machines. This demonstrates that Apple's hardware engineering, innovation, and quality surpasses its competitors.
Perhaps the BAPco news is an effort for Apple to show the market that their harware is indeed better. Can a marketing campaign be fothcoming?
http://switchtoamac.com
Tue Apr 04, 2006 12:16 am Subject: Apple engineers vs. hackers
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