The real mystery here is why don't more PC makers and/or sellers have a similar service. Imagine selling a complex high dollar piece of equipment and not offering an inexpensive or free service that helps customers actually use the product well. I recently bought a $50 stud finder and even it came with a DVD to illustrate proper usage.

You generally get as much support with a $3.00 sack of flour as you do with most PCs. Both products come with a toll-free number to call with questions. The main difference is that the flour company doesn't limit your free calls to the first 90 days...

Word is that T-Mobile is planning a June 29th refurb at all their stores with all their employees dressed hip-n-happ'ning white t-shirts with the ultra-cool slogan 'Hey' printed on them. Yeah! Take that, Apple!

Yeah, and if Sony & Tmobile really think that's all that's behind the success of the Apple stores, it's time to buy more Apple stock.

Okay, I have been a MAC person for over 20 years. However my wife is a Windows user who prefers the Sony machines. When we visit our local mall be it Mellenia in Orlando or South Coast Plaza in Costa Mesa, there is a glaring difference in the service between the two brand stores in both locations. No, it is not the Genius Bar though that might help for Sony. What has struck us both is the aluffness of the Sony staff vrs the service offered by Apple associates. Sony needs more than just a Genius Bar to match the Apple Store experience. Sony offers good windows products but very poor in-store service.