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Editorial - Apple's Tuesday Ritual is Amazing

by , 2:45 PM EST, February 27th, 2008

Ever since Macworld, Apple has released something new every Tuesday. The Apple online store going offline each Tuesday morning has become a well known and most welcome ritual. When Steve Jobs said in his Macworld keynote that Apple still had 50 weeks to go in 2008, perhaps he wasn't kidding.

Here's what's happened to date:

  • January 15th: MacBook Air, Time Capsule, Apple Take 2 with HD rentals
  • January 22nd: Pink iPod nano
  • January 29th: Three iWork '08 updates
  • February 5th: 16 GB iPhone, 32 GB iPod touch
  • February 12th: Aperture 2
  • February 19th: iPod shuffle 1 GB price drop, 2 GB version
  • February 26th: New MacBooks and MacBook Pros

This is getting to be very interesting, and if Apple can keep up the pace, the Tuesday ritual looks to make 2008 a fabulous year for Apple and its customers.

Observer Comments

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Close Name:Guest
Wed Feb 27, 2008 4:03 pm Subject: Mac Pro and Xserve

And you forgot the Mac Pro and Xserve update the tuesday 8th !


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Close Name:gopher Posts: 291 Joined: 28 Mar 2002
Wed Feb 27, 2008 4:34 pm Subject: Time Capsule not really released

Nor MacBook Air until its later shipping date.. Time Capsule is still vaporware as far as I can tell. Maybe March 4th, it will finally see the light of day at an Apple Store. But I'm waiting as I have some plans for Time Capsule. It is difficult waiting so long.


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Close Name:Guest
Wed Feb 27, 2008 4:53 pm Subject: Apple's new "way"

Yes, it seems like SJ wasn't just being his usual charming self when he commented on there still being "50 more weeks to go in 2008" at Macworld.

This will surely "upset" the whole balance of January/June "Big Apple Events" if they keep this pace up.

And more importantly... how will the rumor bloggers keep up with it all?!!!


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