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WWDC - Pre-show in Pictures
by , 9:50 AM EDT, June 6th, 2008
Apple's World Wide Developer Conference is set to kick off on June 9 with the rumored launch of the second generation iPhone. The Cupertino company has been hard at work dressing up the Moscone West convention center building for the event with plenty of Mac OS X and iPhone banners.
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While the banners on the outside of Moscone West tout WWDC, the interior banners reference Mac OS X 10.5, or Leopard, and the iPhone as a mobile computing platform. CEO Steve Jobs will likely discuss both during his keynote presentation on Monday morning.
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Apple's World Wide Developer Conference runs from June 9 through June 13 at the Moscone West convention center in San Francisco.
[Thanks to TMO reader Nicolas for providing the pictures.]
Observer Comments
Fri Jun 06, 2008 12:28 pm Subject: OS X Leopard banners
It has been mentioned elsewhere, but mostly in passing. The banners all say 'OS X Leopard', with 'Mac' conspicuously missing. This tells me that Apple is strategically positioning all its platforms under a single umbrella, from developers' point of view. If you develop for OS X Leopard, you develop for Mac, iPod, iPhone, AppleTV... Nowhere else do you have so much flexibility within single development environment (outside of Java).
It may not be as important as this sounds, but I wouldn't be surprised if we soon begin to see significant blurring of the lines between different platforms within the Apple universe.
But note the two differences:
OS X Leopard
OS X iPhone
Also I thought I would mention here that as games come to the iPhone/iTouch platform and noting that the kid's area of every Apple store I've been in is always packed, I predict that a special "kid's" version of the hardware will be announced, taking away the hassle of parents having to share their iPhones with their kids who will drain the battery, soil the screen, drop it, etc. Okay, iKid ![]()
The 90s mac clone experience suggests that Apple's hardware sales would be severely damaged.
If they were to licence OS X, they would try to probably try to aim for markets and segments which they are currently not participating in. What markets are there?
? Ultra cheap computers which are being sold in the third world.
? Gaming PCs like those sold by Dell under the XPS brand
Apple already has products in the other segments and they wouldn't want to jeopardise those sales.
We know that Steve offered OS X to the OLPC program, but they turned him down for linux. Now with windows available on OLPC it may be that OS X will come too.
The ability to run OS X on a high end Dell or HP system would be a real selling point. Apple could maintain a high level of OS, hardware integration by only licensing to a few major manufacturers and only their premium product lines. Supporting the hardware for two or three third party manufacturers would be so much easier than trying to support all PCs.
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